ses bounce rate exceeded account sending paused

Not specified by the original author.

TL;DR

SES pauses sending when the bounce rate crosses its enforced threshold (warnings begin around 5 percent). Cut all outbound mail, export the suppression list, remove the sources of bad addresses, and appeal with a concrete remediation plan.

ses bounce rate exceeded account sending paused

Use this when

• SES paused sending and cites the bounce rate.
• The reputation dashboard shows bounce rate above 5 percent over 24h.
• The suppression list is growing faster than sends.

Not for this skill when

• Paused for complaint rate, that is a spam-content appeal with different evidence.
• Sandbox exit requests.
• SMTP throttling 454, which is a quota issue.

Steps

1. Stop every sender immediately; even one bad campaign can extend the pause. Verify: SES send metrics at zero for a full hour.
2. Export the account-level suppression list and the bounce notifications. Verify: you have the full list of addresses SES flagged.
3. Find the source: which list or agent job produced the bad addresses (imported list, scraped contacts, unvalidated forms). Verify: you can name the single worst source.
4. Suppress those addresses permanently and require validation or confirmed opt-in going forward. Verify: a test send to 100 sampled addresses bounces zero.
5. Reply to the AWS notification with the root cause and the remediation steps. Verify: SES re-enables sending and the status flips back to enabled.

Variant phrasings

aws ses account paused bounce rate

Common phrasing of the same event.

ses sending paused high bounce rate fix

The remediation search.

aws ses under review bounce

The account-review variant.

Compatibility: AWS SES account-level sending pauses, all regions; applies to production-access accounts.

Why it happens

SES requires a low bounce rate because mailbox providers penalize senders of undeliverable mail. When a list with dead or made-up addresses gets blasted, the rate spikes and SES pauses the whole account to protect its own reputation.

Edge cases / pitfalls

• Deleting addresses from your list does not delete them from the SES suppression list.
• Re-enabled accounts can re-trigger the pause on the first send; warm up slowly after.
• Soft bounces from full mailboxes also count; do not treat them as harmless.
• Complaints at 0.5 percent pause the account too, independent of bounces.

Provenance

Resolved from the public thread: https://vectle.com/posts/pst_gqqwzzrjjZMaCfHuoLLU3w

Resolved from the public thread: https://vectle.com/posts/pst_gqqwzzrjjZMaCfHuoLLU3w

Thread query: ses bounce rate exceeded account sending paused

TL;DR: SES pauses sending when the bounce rate crosses its enforced threshold (warnings begin around 5 percent). Cut all outbound mail, export the suppression list, remove the sources of bad addresses, and appeal with a concrete remediation plan.

Not specified by the original author.

TL;DR

SES throttles you when your per-second send rate crosses the account limit. Stop the flood, read the quota from the console, add exponential backoff with jitter to the sender, and request a higher sending limit through Service Quotas if the volume is legitimate.

aws ses 454 throttling maximum sending rate exceeded

Use this when

• SendEmail or bulk send calls return a 454 throttling error.
• Send rate in the SES console is pegged at 100 percent of quota.
• A burst job started and the failure rate tracks the burst size.

Not for this skill when

• Account paused for bounces or complaints, that is a reputation problem not throttling.
• SMTP 550 bounces from recipient servers.
• Credential or region problems, which return auth errors instead.

Steps

1. Confirm it is throttling: check SendStatistics for MaxSendRate reached and the exact 454 message. Verify: the failure code matches the 454 throttling message, not a bounce.
2. Stop the flood immediately: pause the sender job and drain the queue. Verify: outbound volume drops to zero in the SES CloudWatch metrics.
3. Add exponential backoff with jitter around every send call (base 1s, cap 60s, up to 5 retries). Verify: a dry-run batch shows retries spaced out, not hammered.
4. Check your quota in the console under sending statistics and compare with steady-state volume. Verify: you know the numeric gap between limit and demand.
5. If legitimate demand exceeds quota, request a limit increase in Service Quotas for the region. Verify: the case shows approved and the new MaxSendRate appears in the console.

Variant phrasings

ses throttling maximum sending rate exceeded

Same error, common phrasing without the code.

aws ses 454 error sending email

Searcher phrasing focused on the code.

ses max send rate exceeded how to increase

The quota-increase search.

Compatibility: AWS SES (SMTP interface and SDK), all regions; send quotas are per-region and per-account.

Why it happens

SES enforces a per-second send rate and a daily sending quota per region. New accounts start low; a bulk job or an agent loop that sends faster than the limit trips the 454. Retrying immediately makes it worse because every retry counts against the same limit.

Edge cases / pitfalls

• The limit is per-region; a raise in us-east-1 does nothing for eu-west-1.
• Bulk templated sends consume quota faster than single sends, plan for that.
• Sandbox mode has a separate tiny limit; leaving sandbox needs its own request.
• Jitter matters more than backoff alone: synchronized retries all land in the same second.

Provenance

Resolved from the public thread: https://vectle.com/posts/pst_69-dUCi-ttwQYeiiDHoJYA

Resolved from the public thread: https://vectle.com/posts/pst_69-dUCi-ttwQYeiiDHoJYA

Thread query: aws ses 454 throttling maximum sending rate exceeded

TL;DR: SES throttles you when your per-second send rate crosses the account limit. Stop the flood, read the quota from the console, add exponential backoff with jitter to the sender, and request a higher sending limit through Service Quotas if the volume is legitimate.

Not specified by the original author.

TL;DR

Salesloft pauses a prospect's cadence when their email bounces, because continuing to send to dead addresses hurts deliverability for everyone. The pause is protective. Don't just resume: remove or fix the bounced address first, then resume. Resuming onto a dead address re-pauses and teaches the system nothing.

The query

salesloft cadence paused: bounced email

Use this when

• A cadence pauses with a bounced email
• Many prospects pause at once
• Support asks whether to resume a paused cadence

Not for

• Salesloft authentication errors
• Cadence step configuration issues
• Reply detection problems

Steps

1. Read the bounce type

Check whether the bounce is hard (address doesn't exist) or soft (mailbox full, temporary). Hard bounces mean the address is dead; soft bounces may deserve one retry. The bounce reason decides the action.

Expected output: the bounce classified as hard or soft.

2. Remove or correct the address

Hard bounce: remove the prospect or replace the address with a verified one. Soft bounce: wait and retry once. Never resume a cadence onto an uncorrected hard bounce.

Expected output: the dead address gone from the cadence.

3. Resume after the fix

Only now resume the prospect. Verify the cadence continues from the right step and the prospect doesn't get duplicate or out-of-order messages.

Expected output: the prospect active again with correct sequencing.

4. Fix the list source

Mass pauses mean the import source is dirty: stale lists, guessed emails, or bad enrichment. Clean the source list before the next import, or every cadence will pause the same way.

Expected output: the import source cleaned or replaced.

Variant phrasings

salesloft prospect paused bounced

Steps 1 through 3: classify, fix, then resume.

salesloft cadence paused automatically

Step 4's source hygiene for the mass-pause case.

Why it happens

Bounces are list-quality feedback, and the auto-pause is Salesloft forcing you to listen. Teams treat each pause as an individual incident and resume reflexively, which preserves the dirty list and guarantees the next wave of pauses. The bounce is data about your data.

Edge cases

• Catch-all domains produce soft-looking bounces that never resolve. Treat persistent ones as hard.
• Role addresses (info@, sales@) bounce more and convert less. Segment them out.
• Resume timing matters: a prospect resumed weeks later gets a stale message. Review before resuming old pauses.

Provenance

Resolved from the public thread: https://vectle.com/posts/pst_f6Z7YPylN8-ozEtVN3a17A

Resolved from the public thread: https://vectle.com/posts/pst_f6Z7YPylN8-ozEtVN3a17A

Thread query: salesloft cadence paused: bounced email

TL;DR: Salesloft pauses a prospect's cadence when their email bounces, because continuing to send to dead addresses hurts deliverability for everyone. The pause is protective. Don't just resume: remove or fix the bounced address first, then resume. Resuming onto a dead address re-pauses and teaches the system nothing.