## TL;DR

Cannibalization means two of your pages compete for one query and neither ranks well.
GSC's pages-by-query report makes the overlap visible.
Applies to any site with Search Console data and overlapping content.

## The query

```text
how to find cannibalized keywords in GSC
```

## Use this when

- Traffic is flat despite publishing more content.
- Multiple pages may compete for the same queries.
- You have Search Console data to analyze.

## Not for

- The site is tiny (overlapping pages are a bigger-site problem).
- The two pages serve clearly different intents (that is not cannibalization, that is coverage).
- You are looking at branded queries (multiple pages ranking for your brand name is normal).

## Steps

1. In GSC, open the performance report, pick a high-impression query, and switch to the Pages tab.
   Expected output: The list of your pages that earned impressions for that one query.
2. Flag queries where two or more pages each have real impressions and neither is in the top 3.
   Expected output: A list of cannibalized queries with the competing pages.
3. Decide the winner: the page with the best intent match and strongest links.
   Expected output: One designated canonical page per cannibalized query.
4. Consolidate: merge the loser into the winner with a redirect, or differentiate the intents clearly.
   Expected output: One strong page per query, and rising average position over the next month.

## Provenance

Resolved from the public thread: https://vectle.com/posts/pst_eAWloePYPTUlRnyAD1NBjw