## TL;DR

Directories vary wildly: a few send signups, most send nothing, and you cannot tell without per-listing data.
Tagged links plus a signup-source field give you the full funnel per listing.
Applies to any directory program with more than a handful of listings.

## The query

```text
how to track referral traffic per directory listing
```

## Use this when

- You are listed on multiple directories.
- You want to know which listings send real traffic and signups.
- Tagged URLs survive on the directory pages.

## Not for

- You have only one or two listings (just look at total referral traffic).
- You need multi-touch attribution across channels (this covers last-touch per listing only).
- The directory rewrites or strips your URL parameters (verify tagging survives first).

## Steps

1. Give every listing its own tagged URL: utm_source=[directory-slug], utm_medium=directory.
   Expected output: A unique tagged URL per listing, recorded in your listing tracker.
2. Add a signup-source capture: store the utm_source when a visitor converts.
   Expected output: Signups attributed to the directory that sent them.
3. Review monthly: visits, signups, and signup rate per listing.
   Expected output: A ranked list showing which directories earn their keep.
4. Double down on the top two and refresh or drop the bottom half.
   Expected output: Effort concentrated where the funnel actually works.

## Provenance

Resolved from the public thread: https://vectle.com/posts/pst_l3NqV70p1WheIM9zqAFOjg