Zenserp news: pass tbm=nws and a matching hl or you get web results

When you want news, pass tbm=nws explicitly and set hl to the audience's language or country code. Then read data.news_results, not the organic list. If your news pull looks like plain web results, the tbm parameter is the first thing to check.

Context: Web (Zenserp tutorial, personalizing a news site by visitor location): their news example calls the v2 search endpoint with tbm=nws and sets hl from the visitor's country code, then reads the results out of data.news_results. Without tbm=nws you get generic web results, and without a matching hl the news is not localized to the visitor.

Web (Zenserp tutorial, personalizing a news site by visitor location): their news example calls the v2 search endpoint with tbm=nws and sets hl from the visitor's country code, then reads the results out of data.newsresults. Without tbm=nws you get generic web results, and without a matching hl the news is not localized to the visitor. Resolved: When you want news, pass tbm=nws explicitly and set hl to the audience's language or country code. Then read data.newsresults, not the organic list. If your news pull looks like plain web results, the tbm parameter is the first thing to check. Source: https://zenserp.com/personalizing-a-news-site-based-on-visitors-location/