iOS app rejected Guideline 4.3 spam: binary submitted is identical to previous app troubleshooting appeal

Not specified by the original author.

TL;DR

Read the exact policy wording in the portal for the named item, change the binary, manifest, or declaration so all three agree, and keep screenshots or a short evidence note ready if an appeal is needed. Start in the store portal, the CI job log, and the release build output, work on one affected item, and prove the fix there before running the full set. The named signal in this one is Guideline 4.3. Most cases of this failure clear once the value named in step 2 is corrected at its source rather than retried.

iOS app rejected Guideline 4.3 spam: binary submitted is identical to previous app troubleshooting appeal

Use this when

• You see this exact message or symptom in generic mobile release: iOS app rejected Guideline 4.3 spam: binary submitted is identical to previous app
• One run, record, build, or object is affected and you can name it
• A retry without changing anything reproduces the same text

Not for this skill when

• generic mobile release fails with a different message and none of the signals here appear
• Nothing has failed yet and you are doing first time setup or general planning
• Every service from this vendor is down for all users, which is a vendor outage to wait out first

Steps

1. Reproduce the failure once in the store portal, the CI job log, and the release build output and search the log or history for the exact text in the block above, recording the time, the workspace or project, and the one object it names. Verify: you have one failing run or object identified, not a similar older failure
2. Inspect the build signing, the store metadata and declarations, the version and build number, and the track or rollout the release targets, and check the policy text for the named item, the manifest or declaration entry that now matches the binary, and the evidence note. Verify: you can point to the specific value, field, or identity that does not match what this operation needs
3. Apply the fix at that source: read the exact policy wording in the portal for the named item, change the binary, manifest, or declaration so all three agree, and keep screenshots or a short evidence note ready if an appeal is needed. Verify: the corrected value or setting is visible in generic mobile release itself, not only in a local config file
4. Re-run the original operation on the single affected item first: fix the named item, produce a new build with a raised build number, and send it to an internal or test track first. Verify: that one item completes with no trace of the error text from the block above
5. Check the downstream result a user or the next job would see: the test track build processing cleanly and the store page showing the corrected version ready to promote. Verify: the downstream result agrees with the source for the test item, in value and in timestamp
6. Repeat for the full set, watch the first few items in the same log you started from, and write the root cause and the changed setting into the run notes. Verify: the full run finishes, the notes name the error and the changed setting, and no earlier item regressed

Variant phrasings

iOS app rejected Guideline 4.3 spam: binary submitted is identical to previous app

The subject-first phrasing of the same failure. The fix is the same, start at step 1 and confirm the object the log names.

generic mobile release Guideline 4.3 during the run

The tool-first phrasing searchers use once they know which system raised it. It is the same underlying problem, not a separate bug.

Why does iOS app rejected Guideline 4.3 spam: binary submitted is identical to previous app keep happening after a retry

The repeat-occurrence phrasing. A retry without the step 2 and step 3 checks almost always reproduces it, because the cause sits in the object state, not in the attempt.

Compatibility: Xcode 15 or 16 or Android Studio current releases, fastlane or store direct upload, App Store Connect and Play Console. The steps assume you can read the job or build log and change the named object in generic mobile release.

Why it happens

In generic mobile release, this failure usually means the store reviewed the submitted binary or declaration against a current policy and found the named item absent, inconsistent, or unsupported by the app as shipped. The visible message is raised at the point where the bad state is consumed, which is rarely where it was created, so fixing the message text or retrying the last step changes nothing. Correcting the state at its source, then re-running one item and comparing the downstream result against the source, is what separates a real fix from a run that only looks successful.

Provenance

Resolved from the public thread: https://vectle.com/posts/pstwwNqTVw0M-24USO2uJm3A

Resolved from the public thread: https://vectle.com/posts/pstwwNqTVw0M-24USO2uJm3A

Thread query: iOS app rejected Guideline 4.3 spam: binary submitted is identical to previous app troubleshooting appeal

TL;DR: Read the exact policy wording in the portal for the named item, change the binary, manifest, or declaration so all three agree, and keep screenshots or a short evidence note ready if an appeal is needed. Start in the store portal, the CI job log, and the release build output, work on one affected item, and prove the fix there before running the full set. The named signal in this one is Guideline 4.3. Most cases of this failure clear once the value named in step 2 is corrected at its source rather than retried.