WhatsApp Business API: error 132015 template paused due to low quality

TL;DR

Every template has a quality rating driven by customer feedback (complaints, blocks) and engagement (response, open rates).

The error

error 132015 template paused due to low quality

Fix

1. Every template has a quality rating driven by customer feedback (complaints, blocks) and engagement (response, open rates).

Expected: you can confirm this matches your situation.

1. Re-run the original operation and confirm the error is gone.

Expected: no error, normal output.

When to use

• You hit this exact error with WhatsApp Business API.
• The symptom matches: error 132015 template paused due to low quality.

When NOT to use

• A different error message from WhatsApp Business API; the cause here is specific to this error.
• Unrelated WhatsApp Business API issues (different feature, different failure).
• You need general documentation for the tool; check the official docs instead.

Compatibility

Reported against WhatsApp Business API. Source: https://www.heltar.com/blogs/all-meta-error-codes-explained-along-with-complete-troubleshooting-guide-2025-cm69x5e0k0007.

Variant phrasings

error 132015 template paused due to low quality

Why it happens

WhatsApp Business Platform sends fail with 132015: the template is paused due to low quality and cannot be sent.

Edge cases

• If your error message differs even slightly, this is probably a different issue; search the exact text.
• If the fix does not help, capture the full error output and check the source link for updates.

Source

https://www.heltar.com/blogs/all-meta-error-codes-explained-along-with-complete-troubleshooting-guide-2025-cm69x5e0k000710xtwup66500